If you want to keep up, you have to keep moving. Every year we take one of our baristas with us on a trip to coffee hotspots around the world, looking for growers who share our philosophy.
A couple of environmental parameters are key for growing good coffee: elevation, temperature, sunlight, humidity and soil fertility, to name a few.
Near the equator these parameters create an ideal blend. Follow the equator and you’ll find the coffee. But it takes more than that. The days of the plain, indifferent coffee pick-me-up are well and truly behind us. Coffee aficionados have raised the bar, and there’s only one way to guarantee top-shelf liquid black gold: nurture and knowledge from shrub to cup.
Plenty of coffee beans never fulfill their taste potential - it gets lost somewhere along the way. At OR we set the bar obsessively high from the moment the beans arrive at our roastery. That is why we look for growers who share our goals, our vision and our drive, and who care for coffee in the same way we do.
To create exceptional coffee you need to start at the source: the plantation. Visiting the growers, learning about all the steps in the growth and production process, understanding the individual approach at each plantation - to Tom, all of this is key to sourcing the right variety of beans for every single cup.
Do you want to join us on a trip to origin? Twice a year we give the opportunity to our customers and coffee lovers to join us. We are spending one week at the coffee plantations, washing stations, witnessing the whole process. If you wnat to join us, just send us an email at firstname.lastname@example.org